Overview
Yardbarker is the largest network of sports blogs on the web, reaching 7.8mm unique users monthly. We deliver a targeted demo of die-hard sports fans via 800 fan blogs and 100 athlete blogs.
Yardbarker.com is the hub and lifeline of our community. Our platform provides advertisers with an avenue to interact with our blogging partners to reach an elusive set of 7.8 million die-hard sports fans.
Site Stats
Yardbarker Network*
- 10.5 million unique users/month
- 200% growth in the last year
Yardbarker.com*
- 3.6 million unique users/month
- 772% growth in the last year
Demographics*
- Male: 68%
- Age 18-34: 30%
- HHI $100K+: 25%
- College Grad+: 59%
Young & Affluent Males
- Male 18-34**
- YARDBARKER: 187 index
- Big Lead Sports: 149 index
- CBS Sports: 144 index
- SI.com: 146 index
- Yahoo! Sports: 126 index
- Disposable Income**
- Male 18-34 with an HHI 100k+: 694 index
- Sophisticated Alcohol Drinkers**
- Male 21+ AND:
- Drinks any alcohol: 176 index
- Drinks beer: 218 index
- Drinks ale: 461 index
- Drinks light beer: 206 index
- Drinks regular beer: 292 index
- Drinks domestic beer: 237 index
- Drinks wine: 246 index
- Drinks whiskey: 1451 index
- Drinks vodka: 467 index
- Drinks rum: 790 index
**comScore January 2011
